The One is the title of the new track of the Dutch DJ duo W&W, the alter ego of Willem van Hanegem and Ward van der Harst. In the animated music video, we follow a young woman and a man on the way to Summer City. It is unclear whether they will ever reach their destination. Another question that is central: will the spark light up? With a detailed animatic (a moving version of the storyboard) the animators impressed the client, giving them a lot of confidence and freedom to work on the music video. Everything was carefully planned and executed from idea to end result in a little over a month.
BEHIND THE ANIMATION
A look behind the scenes for the latest W&W music video “The One”. From first quick sketch to the final shot.