Rituals Cosmetics

• Client: Rituals Cosmetics
• Project: Karma
• Director: Jesse Vulink

The energy we emit, the emotions we express, and the actions we take have a profound impact on the world around us. It is said that what we put out into the universe will inevitably find its way back to us, often when we least expect it.

This principle extends to how we care for ourselves, our environment, and the people around us. It is crucial to approach these endeavors with genuine intentions, kindness, and compassion. The Ritual of Karma product collection was meticulously crafted with this timeless concept from India in mind, aiming to inspire individuals to embrace a life rooted in mindfulness and goodwill.

For our latest production, we sought a setting that would perfectly complement the essence of this collection. The pristine beaches of Zanzibar, with their powdery white sands and crystal-clear blue waters, provided an idyllic backdrop for our vision to unfold.