Redefining High-End Commercial Production with AI
- Client: BVLGARI
- Director: Jesse Vulink
SOULVIZION and FIXIP collaborated on an AI-driven commercial for BVLGARI, exploring how generative AI can create high-end visual storytelling while maintaining consistency, flexibility and creative control.
Behind the scenes
Creative flexibility
Following a traditional production process, from concept development and storyboarding to styling and post-production, the entire commercial was created using AI, without a physical shoot.
One of the biggest advantages was flexibility. Creative directions, styling and visual details could still evolve throughout the production process, something that is often difficult within traditional workflows.
Completed in just 5 weeks, the project explored how AI can become a serious tool within high-end visual storytelling.
Not replacing creativity.
But expanding creative control.
Let’s talk
Interested in AI commercial production, visual
storytelling or creative workflows?
Download the complete press kit including the commercial, Behind The Scenes materials, project information, high-resolution stills, and press-ready assets.
