Porsche

• Client: Porsche
• Project: 5AM Club
• Director: Jesse Vulink

The 5AM Club represents a fundamental pillar in attaining exceptional performance and leading an extraordinary life. It revolves around the practice of rising at 5am each day, commencing the day with a positive mindset, and embracing a series of beneficial habits that amplify one’s achievements.

In line with this concept, Porsche embarked on a campaign to encourage individuals to schedule test drives for the new Macan in the early morning hours, before the roads were bustling with traffic. This unique opportunity allowed participants to fully immerse themselves in the experience of driving a Porsche, undisturbed by the distractions of daily commutes.